IRW gears up for 2nd Instagram edition

By Puja Gupta

New Delhi, July 5

Indian Federation for Fashion Development’s (IFFD) will be holding the second Instagram edition of the fashion event India Runway Week from September 17-20.

The first edition of the event on Instagram was held on September 12-15 2019 and witnessed 35 designers including veterans like Nikhil Thampi, Siddharth Tytler, Ashima Leena, Poonam Dubey, Nikhita Tandon, Kaaisha by Shalini, Niki Mahajan, Anjalee Arjun Kapoor and Manish Gupta, among others.

With its second edition, ‘Virtual Fashion Week by India Runway Week’ aims to create an eco-system to promote a digital platform of fashion week that is “inclusive to everyone and as it’s safe to be indoor during Covid19.”

The event will have an interactive digital reach along with creating an ecosystem where designers, media and buyers can interact virtually with a focus on 100 percent #MadeDigitally. The model auditions will also be on Instagram using #tag #CastMeIRW.

Avinash Pathania, founder, Indian Federation for Fashion Development said: “We are happy to launch the second edition of Virtual Fashion A week and this time it will be much bigger and better with more creative ideas to support it and make it different from all the other new entrants in the same kind of platform due to COVID-19 pandemic.”