Marketplace will become bigger with OTT: Producer Anand Pandit

BDC News

New Delhi, Sep 10

At a time when the industry is mulling the impact of OTT platforms on traditional cinema halls, ‘Sarkar 3’ and ‘Total Dhamaal’ co-producer Anand Pandit believes that evolution is only for the better. “To begin with I do not believe there is a threat to cinemas. Yes, exhibitors are facing a challenging time but to think that the audience will stop going to theatres is incomprehensible to me,” he shares.

“Theatre is not just a platform, it’s a family outing, it’s an experience. With OTT platforms growing, I see the marketplace expanding and more content being produced. And as a result, more people will benefit – be it, content creators, content exhibitors, or the audience,” Pandit told IANSlife. His venture ‘The Big Bull’, an upcoming Hindi-language biographical crime film starring Abhishek Bachchan and Ileana D’Cruz, will stream on OTT platform Disney+ Hotstar.

Amid a scenario where major films are releasing on OTT platforms and people are hesitant in stepping out to watch movies in cinema halls, due to Covid-19, Pandit goes on to say that there will be more diversity in the content.

“Increasingly there will be some films made only for OTT and others made for the big screen experience. But this is similar to categorizing content as meant for the single screen versus multiplex audiences. So I see increasingly diverse content. There was a time when those who didn’t want masala entertainers honestly did not have too many choices for entertainment. Those days are over.”

‘The Big Bull’ producer says it’s a cycle that has happened in the past as well.

“At one time we had only single screens till we saw competition between single and multiplexes. Then there was a struggle between satellite and cinema hall exhibitors. Now there is a competition between exhibitors and OTT platforms. I see it as a healthy competition. And in the end, everyone will benefit – most importantly for me as a content creator, it is content that will benefit.”

(This story has not been edited by BDC staff and is auto-generated from a syndicated feed from IANS.)
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