How Modi changed (and changed) the demonetisation narrative

A data analysis of the speeches reveals a shifting of the narrative of the demonetisation action and its objectives.

New Delhi, Dec 5 (IANS) Prime Minister Narendra Modi addressed the nation on November 8, 2016 to announce the withdrawal of Rs 500 and Rs 1,000 notes.
In the speech that lasted 25 minutes, prime minister uttered the phrase “black money” 18 times and mentioned “fake currency” or “counterfeit” five times.
It was unambiguously clear from the prime minister’s speech that the primary motivation for the sudden withdrawal of nearly 86 per cent of the country’s currency was the evil of black money.
The next day, the papers termed it a “war on black money”. PayTM, a mobile payment app, hailed the decision with a full-page ad and the Prime Minister left for Japan.
By the time the prime minister returned from Japan, the move had been christened “demonetisation” in English, “notebandi” in Hindi and there was a war-time like rationing of currency in the country.
Narendra Modi made six speeches across the country on the demonetisation policy between November 13 and November 27, including his radio address to the nation, Mann Ki Baat, according to data available on the prime minister’s personal website. The text of all the speeches are available on the website.
ANALYSIS OF MODI’S SPEECHES
A data analysis of the speeches reveals a shifting of the narrative of the demonetisation action and its objectives.
In his speech on November 8, 2016, when he announced the demonetisation policy, PM Modi used the phrase “black money” four times more than “fake/counterfeit currency”.
By November 27, he used the phrase “digital/cashless” thrice as much as “black money” with no mention of “fake currency”. Recall, there was zero mention of “digital/cashless” in the initial November 8 speech.
In other words, in the same speech, how many times did the Prime Minister use each of these phrases to describe the reasons for demonetisation which can be used as a proxy to understand what the Prime Minister believes was the primary objective for this mammoth exercise?
The “cashless/digital” phrase in the Prime Minister’s speeches went from 0 in the November 8 speech to a 73 per cent ratio in the November 27 speech.
FAKE CURRENCY, BLACK MONEY PHRASES
The “fake currency” phrase went from 22 per cent to 0 in the same period suggesting the prime minister no longer believes that terror financing was the primary or secondary driver of this demonetisation exercise.
The “black money” phrase went from a high of a 80 per cent ratio on November 8 to only 27 per cent on November 27. Apparently, it is no longer a “war on black money” but instead a “war on all currency” to go cashless.
So, between November 8 and November 27, the objective for the demonetisation exercise has swung from black money elimination to going cashless, as evident in the Prime Minister’s speeches.
To be sure, urging citizens to use less cash and resort to digital transactions is a laudable objective and must certainly be encouraged. But when a decision was taken to remove a whopping 86 per cent of the country’s currency overnight with all its attendant costs, one would have hoped there was one strong rationale for it, even if it meant achieving multiple objectives.
Either Prime Minister Narendra Modi has realised that the original primary objective of eliminating black money may not be met or there was not adequate thought behind the decision. Either way, it is worrisome.