New Delhi, Oct 27 (IANS) In a unique marketing initiative that takes the star-fan engagement to all new emotional level, the stars of the much awaited Diwali entertainerAe Dil Hai Mushkil – Ranbir Kapoor and Anushka Sharma, are set to tour four cities in two days on the October 28 and 29, celebrating the festival with fans.
The duo will travel to Chandigarh, Delhi, Ahmedabad and return to Mumbai celebrating Diwali with fans in the local flavour of these particular cities. The engagement activities will happen in theatres across these cities during the release of Ae Dil Hai Mushkil which releases on the eve of Diwali – the festival of lights.
Produced by Fox Star Studios and Dharma Productions, the Karan Johar directed movie is set to release this Friday. Known for his emotional romances, KJo is directing this film after a gap of three years post Student Of The Year.
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(This story has not been edited by BDC staff and is auto-generated from a syndicated feed from IANS.)
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