Sonam Kapoor's Moment in the Sun. Is Aishwarya Rai Bachchan Watching This?

Thursday, 17 March 2016

Who would have thought Sonam Kapoor could snatch a prestigious brand from Ash’s kitty of endorsements? But nothing succeeds like success in Bollywood. Having tasted success with Prem Ratan Dhan Paayo and Neerja, Sonam is on a ball and is now the face of Kalyan Jewellers that has had Aishwarya Rai Bachchan as its brand ambassador for the longest time now. Sonam was recently photographed on the sets where she is shooting for the ad commercial, and we must add that she is looking drop dead gorgeous. Looks like in Sonam, the brand has found a perfect successor for Ash. What do you think?

The cold war between Sonam Kapoor and Aishwarya Rai Bachchan will never take a backseat it seems. The Neerja actress has replaced Jazbaa star Aishwarya Rai Bachchan as the face of jewellery retail chain Kalyan Jewellers.
In a statement, brand said the following about the move, “Sonam Kapoor will endorse Kalyan’s exquisite range of gold and diamond jewellery. Sonam Kapoor is currently shooting the new television commercial of the brand, that is expected to go on air by the end of the month.”
“She will also feature in Kalyan’s customer engagement programmes across its showrooms, not just in India but also in West Asia where it has a strong presence,” it added.
The brand seems to have traded Aishwarya’s beauty for Sonam’s sense of style.
“Sonam’s sense of fashion and style has resonated with people from across the country and her huge popularity as a fashion icon reflects Kalyan Jewellers’ own growth trajectory and positioning in the minds of our customers,” CMD of Kalyan Jewellers T. S. Kalyanaraman said.
The two actresses have been involved in a cold war since Sonam called Aishwarya “aunty”. Since then, both the stars have been known to maintain a distance and aren’t seen together at any L’Oreal events nor do they walk the red carpet together at the Cannes Film Festival.
With this move, Sonam Kapoor has joined the ranks of celebs like Nagarjuna, Prabhu, Shivaraj Kumar, Manju Warrier and Aishwarya’s in-laws Amitabh Bachchan and Jaya Bachchan.